Whether it’s because they want to customize a car or simply save money, consumers often turn to special ordering as a way of getting the vehicle they desire. In a time where dealership showrooms are increasingly a thing of the past and supply chain issues make it hard to find what you want, this method can be a lifesaver for car buyers.
Special orders are most commonly done using the manufacturer’s online configurator and connect buyers with a local dealer to finalize the deal. While the process is straightforward enough, there are a few things to keep in mind before deciding to purchase a vehicle with options and accessories that were ordered specifically for you.
It’s important to educate your customer base on the new car pre-order process and how it works at your dealership. This can be done via educational marketing campaigns, retargeting on digital platforms or even calendar touch points. It’s also a great idea to make sure your team is familiar with the process itself, so they are prepared to answer any questions or concerns that may arise. The last thing you want is to have a customer leave frustrated and confused about the ordering process. With the possibility of delays due to factory production and supply chain, a well-informed staff will help customers understand what to expect. This is a huge differentiator for your dealership and helps you stand out among competitors.