WBTV, virtual channel 3 (UHF digital channel 23), is a CBS-affiliated television station licensed to Charlotte, North Carolina. Owned by Raycom Media, the station is one of the flagship stations for the company and its NBC affiliate in Cleveland, Ohio (WBST). WBTV's studios are located off Morehead Street west of Uptown Charlotte; its transmitter is in northern Gaston County. WBTV is a sibling to radio stations owned by Entercom: WBT-AM/FM and WLNK, which share the Julian Price Place studios with the TV station and maintain a news partnership.

The station is known for its local news coverage, especially its morning and evening anchors. WBTV also carries sports programming from CBS and Fox, including ACC football and basketball games, which are often preempted by other area broadcasters in order to air televised events. WBTV was a pioneer in the field of television production, claiming credit for constructing the first building in the United States built specifically for color television broadcasting and the first to record programs on videotape. The station claims a number of other television "firsts" as well, including developing computerized election return projections and broadcasting the ExtraVision teletext service.

The station has long been one of the most dominant in the Charlotte market, leading WSOC in the ratings at noon and 11 pm until its demise in 2009. It has a number of popular on-air personalities. Early in her career, Diana Williams (now at WABC-TV in New York) served as an anchor at the station. During the 1960s and 1970s, WBTV aired a Sunday morning show starring singing cowboy Fred Kirby and his sidekick "Uncle Jim" that was modeled after the popular attractions at the western-themed Tweetsie Railroad theme park in Blowing Rock, NC (an hour northwest of Charlotte).