What City Was Patta Founded In?

June 14, 2023

The brand that brought us the 'Patta for Life' documentary and several major sneaker collaborations has been founded in Amsterdam in 2004. It was the idea of co-founders Edson Sabajo and Guillaume 'Gee' Schmidt to create a space that is based on what they love most: sneakers. The word 'Patta' is Surinamese for shoe and the founders started off by travelling around the world buying full-size runs of trainers to sell in their boutique.

In recent years, the Amsterdam-based label has grown into one of the biggest streetwear brands in the world. With multiple branches, their own clothing line and a number of initiatives to support the youth in the city, they stay true to their roots and their passion.

Edson Sabajo explains that the success is “something you hope for, but it’s also a blessing.” “You work hard for it and fight for it,” but when you see how much it grows, it’s almost like a miracle. We’re just really grateful and happy for it.”

This year, the brand launched a new collection in collaboration with Rains. Using their neo-Scandinavian aesthetic, the Dutch label designed three pairs of sneakers that represent the AC Milan jersey colours and their hometown Amsterdam.

The sneakers are made from a coated waterproof fabric that references the city of Amsterdam. A special ‘Patta’ logo is embroidered on the tongue and the brand name can be seen on the aglets, eyelets and the visible Air bubble. The 'Lucky Green' colourway reflects the city’s iconic leafy canals and the green color accents on the mudguard add a fresh touch.


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