What Red Car Is Used In The Entresto Commercial?

November 25, 2023

What Red Car Is Used In The Entresto Commercial

Novartis’ new ad campaign and website don’t mention its big-selling heart failure drug Entresto by name, but the company’s goal is clear. The ad and a new website drive patients to talk to their doctors “about heart failure treatment options,” which is likely designed to steer them toward Novartis’s expensive, newly-patented drug. The red compact convertible in the ad is a 1957-58 Borgward Isabella, which was made until 1961.

This article originally appeared on Forbes and was written by Ken Jeong (Mr Chow in the Hangover movies). Follow him on Twitter.

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