Novartis’ new ad campaign and website don’t mention its big-selling heart failure drug Entresto by name, but the company’s goal is clear. The ad and a new website drive patients to talk to their doctors “about heart failure treatment options,” which is likely designed to steer them toward Novartis’s expensive, newly-patented drug. The red compact convertible in the ad is a 1957-58 Borgward Isabella, which was made until 1961.
This article originally appeared on Forbes and was written by Ken Jeong (Mr Chow in the Hangover movies). Follow him on Twitter.